Client Portal
Open account

An Interview with Siju Daniel, Chief Commercial Officer of ATFX

ATFX – Executive Interview

With seasoned leaders joining the ranks, ATFX is set to navigate new horizons in the financial services realm. Today Siju Daniel, Chief Commercial Officer of ATFX, will share his vision for driving global business growth and enhancing ATFX’s industry leadership.

Announcement_20240412_Siju-Daniel_comapnynews_b_atfx_thumbnail_2560x1440-2048x1152

Siju Daniel
Chief Commercial Officer, ATFX

Hi Siju, in your role as the Chief Commercial Officer, you’re tasked with driving global revenue growth for ATFX. Could you tell us the reasons you joined ATFX, and elaborate on how you plan to align the company’s commercial strategies with the diverse needs of different global markets?

Siju Daniel:
Having been in the industry for 20+ years, I was able to witness and work with many brokers along their journey to growth. In the case of ATFX, I’ve known Joe Li the founder for quite some time and was impressed with the growth and scale they’ve achieved over the last few years. Their ambitions to continue to tackle new heights, explore new markets and build a legacy coupled with a relentless drive made it very appealing to join and contribute in any way I can.
We are a global organisation with deep local roots in every market we operate. We focus heavily on our local team for intelligence, ideas and direct feedback from our clients. Having localization and catering to these needs rather than having a one size fits all approach is our guiding principle in our commercial strategies.

Expanding into new geographical regions is a key aspect of your responsibilities. Could you discuss your approach to identifying emerging markets with growth potential? Additionally, how do you plan to tailor strategies for each market to ensure successful penetration and sustainable growth for ATFX?

Siju Daniel:
At a macro level we look at growing economies, increasing disposable income, high mobile adoption rates, and increasing capital market participation. After a deep dive on the market and a feasibility study, we identify top tier local talent to help us get started.
From there it goes back to our act global, think local mantra. We deploy global resources, but rely heavily on our local management team to help us chart our commercial strategies so that it is relevant for the market. This ensures that we provide our clients with what they need and showcase our localization efforts to demonstrate our long standing commitment to the market. This has allowed us to build sustainable and successful businesses in several markets around the globe.

The global business landscape is constantly evolving. How do you plan to adapt ATFX’s commercial strategies to navigate changes in market conditions, regulatory environments, and consumer preferences?

Siju Daniel:
Staying abreast of these conditions is critical for our business. We have staff across several departments who are constantly monitoring for changes and we act preemptively so that our team and business is ready. Additionally, we pride ourselves on our client servicing and we have around the clock support delivered through a combination of our local offices and global support team. This means that we have thousands of client interactions, client feedback, as well as a multitude of face to face interactions which all get collected, organised and turned into actionable business intelligence which then helps guide our strategy and decision making.

ATFX continues to delve into the minds of industry leaders and innovators. We are excited to announce a series of upcoming executive interviews that will provide valuable insights for our audience. Stay tuned for these captivating conversations that will shed light on the latest trends and developments in the industry.

Recent posts
Start Trading Now !

Try our demo account for free to learn trading. When you’re ready, switch to a live account and start trading for real.

Open Live Account
Open Demo Account
Popular posts
Learn more
with ATFX
Related Content

© ATFX.COM. All rights reserved.

Excellent ATFX_Trustpilot_stars_resize on trustpilot logo atfx

ATFX is a co-brand shared by a group of entities including:

AT Global Markets (UK) Ltd is authorized and regulated by the Financial Conduct Authority (FCA) in the United Kingdom with registration number 760555. The Registered Office: 1st Floor, 32 Cornhill, London EC3V 3SG, United Kingdom.

AT Global Markets (Australia) Pty Ltd is authorized and regulated by the Australian Securities and Investments Commission with AFSL number 418036. The registered office: Tower 2 Darling Park, Level 16, 201 Sussex Street, Sydney NSW 2000.

AT Global Markets SA (Pty) Ltd is licensed in South Africa by the Financial Sector Conduct Authority with FSP license number 44816 and a licensed OTC Derivatives Provider. The registered office: 1020 Manhattan Place, 130 Bree Street Cape Town, 8001.

ATFX Global Markets (CY) Ltd is authorized and regulated by the Cyprus Securities and Exchange Commission (CySEC) under the license no. 285/15. The Registered Office: 159 Leontiou A’ Street, Maryvonne Building Office 204, 3022, Limassol, Cyprus.

AT Global Markets Intl Ltd is authorized and regulated by the Financial Services Commission with license number C118023331. The Registered Office: G08, Ground Floor, The Catalyst, Silicon Avenue, 40 Cybercity, 72201 Ebène, Republic of Mauritius.

AT Global Markets (SC) Limited is licensed by the Seychelles Financial Services Authority as a Securities Dealer with License No. SD093. The Registered Office: Suite 3, Global Village, Jivan’s Complex, Mont Fleuri, Mahe, Seychelles.

AT Global Financial Services (HK) Limited is authorized and regulated by the Securities and Futures Commission in the Hong Kong with license number BUM667. The Registered Office: 17/F, 80 Gloucester Road, Wan Chai, Hong Kong.

ATFX MENA FINANCIAL SERVICES LLC is regulated by the Securities and Commodities Authority (SCA) in the United Arab Emirates with the license number 20200000078.

EMERGING MARKETS is regulated by the Jordan Securities Commission authority as an Introducing Broker license number 643 and is the regulated entity in the Hashemite Kingdom of Jordan.

ATFX is a trade mark of AT Global Markets INTL LTD a company registered in Mauritius under FSC and all services in the Hashemite Kingdom of Jordan is offered through its Introducing Broker.

AT Global Markets LLC is a Limited Liability Company in Saint Vincent and the Grenadines with company number 333 LLC 2020. The Registered Office: Euro House, Richmond Hill Road, Kingstown, St. Vincent and the Grenadines.

HIGH RISK INVESTMENT WARNING: Trading Foreign Exchange (Forex) and Contracts for Differences (CFDs) is highly speculative, carries a high level of risk and may not be suitable for all investors. You may sustain a loss of some or all of your invested capital, therefore, you should not speculate with capital that you cannot afford to lose. You should be aware of all the risks associated with trading on margin. Please read the full Terms of Business.

Restricted Regions: AT Global Markets LLC does not provide services to residents of certain countries, including but not limited to Canada, Japan, Democratic People’s Republic of Korea (DPRK), Iran and United States of America (USA), or any person in any country or jurisdiction where such distribution or use would be contrary to local law or regulation.

ATFX

Restrictions on Use

Products and Services on this website are not available for Hong Kong investors and not related to any corporation licensed by the Securities and Futures Commission in Hong Kong.

All the information and materials posted on this website should not be regarded as or constitute a distribution, an offer, solicitation to buy or sell any investments.

使用限制：本網站的產品及服務不適用於香港投資者及與任何香港證監會持牌公司無關。

網站內部的信息和素材不應被視為分銷，要約，買入或賣出任何投資產品。

ATFX

Restrictions on Use

Products and Services on this website are not suitable for the UK residents. Such information and materials should not be regarded as or constitute a distribution, an offer, or a solicitation to buy or sell any investments. Please visit https://atfxgm.eu/en/ to proceed.

ATFX

Restrictions on Use

AT Global Markets (UK) Limited does not offer trading services to retail clients.
If you are a professional client, please visit https://atfxconnect.com